Saturday, September 6, 2008


We Struggling Authors are always looking for a free, or at least cheap, way to push the product. One of the most obvious and simple is to stick a plug for the book into the signature line of your email messages. Seemed an obvious thing, several people recommended I do it. And so, a few weeks back, all my emails started sporting this line at the end:

Action! Adventure! Romance! And the World's Most Perfect Beer Container!
All this and more in Daniel C. Starr's Debut Novel, "The Last Protector"
NOW AVAILABLE from Twilight Times Books
Visit to find out more

Now, I can't say I've seen a huge increase in website traffic since putting this ad into my email. More interestingly, since adding the signature-line ad, I've had three different people reply to my messages by asking, "by the way, can you send me a link to your web site?"

So much for advertising. Or, maybe I've just learned something about the engineering mind, as all three of these people were engineers...

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